Share Your Story
with the Media

A press release is a great way to announce news, celebrate achievements, or
invite the public to events. This guide helps you write and share your story effectively.

✏️ How to Write a Press Release:

  1. Headline: Clear and compelling
  2. Opening Paragraph: Who, what, when, where, why
  3. Body: Add quotes, context, and background
  4. Boilerplate: A short paragraph about your organisation
  5. Contact Info: Name, email, phone number

📄 Template:

FOR IMMEDIATE RELEASE  

  • [Headline]  
  • [City, Date] — [Opening paragraph with key details]  
  • [Body with quotes and context]  
  • [Boilerplate about your organisation]  
  • Contact: [Name, Email, Phone]

📢 Distribution Tips:

  • Email local newspapers, radio stations, and community blogs
  • Post on your website and social media
  • Follow up with a phone call if needed

✅ Best Practices:

  • Keep it to one page
  • Use plain language
  • Include a high-resolution image if relevant
  • Send it at least one week before your event or announcement

⭐️ Key takeaway

A strong press release is clear, concise, and newsworthy. Focus on the essentials,
add a human voice with quotes, and share it widely to maximise impact.