Case Study Guides

Case studies are more than just success stories — they are powerful tools that show the real-world
value of your work. They help build trust, attract attention, and demonstrate your impact to funders, partners, and the wider community.

Why Case Studies Matter & How to Write a Case Study


Case studies showcase the difference your charity makes by bringing your mission
to life with real examples. They provide clear evidence of impact for funders and stakeholders,
while also inspiring confidence and support from your community.

The following steps will help you write a clear and engaging case study.

1. Choose the Right Story

Pick a real example that clearly illustrates your impact. This could be:

  • An individual whose life has been transformed by your support.
  • A community project that achieved meaningful outcomes.
  • A partnership that created innovative solutions.

💡 Tip: Always ensure you have permission to share personal details.

2. Structure Your Case Study

A clear, consistent format will make your story easy to follow. Suggested structure:

Conclusion – Summarise the significance of the story and how it reflects your charity’s mission and values.

Title – A short, engaging headline that captures the essence of the story.

Introduction – Briefly introduce the subject and the issue they were facing.

Background – Provide context:

  • Who was involved?
  • What challenges were they facing?
  • Why was support needed?

The Intervention – Describe what your charity did:

  • What services or support were provided?
  • How was it delivered?

The Outcome – Explain the results:

  • What changed for the individual or group?
  • Where possible, include measurable outcomes (e.g. improved wellbeing, increased skills, reduced isolation).

Quotes – Add authenticity with direct quotes from beneficiaries, staff, or partners.

3. Keeping It Clear, Human & Visual

  • Use plain language — avoid jargon.
  • Focus on the human story — make it relatable.
  • Keep it concise (1–2 pages is usually enough).

Enhance your case study with photos, infographics, or charts.
📸 Always secure consent before using images.

4. Use It Strategically

Your case studies can work hard for you in many ways:

  • Presentations and stakeholder meetings
  • Funding applications
  • Annual reports
  • Social media and newsletters

⭐️ Key takeaway

A strong case study connects with people on both an emotional and practical level,
showing not just what you do, but why it matters.