Build a Brand That
Reflects Your Values

Your brand is how people recognise and remember your organisation.
This guide helps you create a consistent and meaningful identity.

🧭 Key Elements of Branding:

Logo: Simple, scalable, and recognisable

  • Colours: Choose 2–3 colours that reflect your values
  • Fonts: Use readable fonts for both print and digital
  • Imagery: Use photos that show real people and real impact
  • Tone of Voice: Friendly, inclusive, and clear

🎯 Messaging Tips:

  • Define your mission in one sentence
  • Use consistent language across all platforms
  • Highlight your impact with real stories and data

🧰 Tools:

  • Canva for logo and design creation
  • Colours for colour palette inspiration
  • Google Fonts for accessible typography

✅ Best Practices:

  • Create a brand guide for staff and volunteers
  • Use your logo and colours consistently
  • Review your branding annually to keep it fresh and relevant

⭐️ Key takeaway

Strong branding isn’t just about a logo, it’s about consistency. By aligning your visuals, voice, and messaging, you build trust, stand out, and make your organisation’s impact memorable.